Spintelligent has announced it is rebranding to Clarion Events Africa.
The exhibition organiser was acquired in 2010 by Clarion Events Ltd, but continued to operate under its original trading name.
Spintelligent has been operating across the African continent for more than 18 years, delivering events including African Utility Week, POWERGEN Africa, DRC Mining Week, Future Energy Nigeria and African media titles ESI Africa and Mining Review Africa.
The local management team has now announced that the business is taking on the Clarion Events global brand, and will become its African office.
The rebrand was effective from 1 November 2019, launching a new chapter for one of South Africa’s most successful exhibition and media businesses.
David Ashdown, Managing Director of Clarion Events Africa said: “I have had the privilege to lead this incredible Spintelligent team in Cape Town for six years now and it has been fantastic. During this time our parent company has grown to become one of the most recognised global exhibition and media companies globally, it is therefore time, and aligned with our global strategy, to rebrand our local business and benefit from a trusted global identity.
“I am excited as we move into this new chapter. During the last 18 months our focus has been on consolidating our portfolio to core sector activity across Power, Mining and Gaming, where we deliver live event, print and digital products. We are a lean, agile and strong business with a fantastic forward forecast.”
Russell Wilcox, CEO Clarion Events, added: “The newly branded Clarion Events office in Africa delivers a portfolio of products across core group aligned industry sectors; Power & Energy, Mining and Gaming. The global reach of the group in these sectors means that the African editions can make a positive contribution to the advancement of industry across the continent. The strategic focus of the local business sees a continuing convergence between the digital and live event world, whilst focus on content and knowledge is key to the development of the projects and the sectors.”