International event and exhibition organiser Informa has announced the completion of its agreement – originally announced in January 2024 – to combine its Informa Tech’s Digital Business with US-listed TechTarget.
Key highlights of the completed deal include the combination of 220 specialist technology media brands and a permissioned first-party audience of 50m+; listing on the Nasdaq exchange, with Informa Group owning 57% of the equity.
Informa also announced the appointment of Mary McDowell as chair of Informa TechTarget.
Stephen A. Carter, Informa group chief executive, said: “Informa TechTarget accelerates our strategy to operate a scale platform in the growth market of B2B Digital Services, complementing our leading positions in Live B2B Events and Academic Markets.”
