EuroTier, a successful biennial livestock and agricultural fair that has run in Germany for 30 years, has now expanded the brand with launches in Brazil, China and the UAE. Organiser DLG shares some insights on the challenges involved in making the show a success in Abu Dhabi.
Richard Kearsey, Digital Designer at London-based marketing agency Emerald Colour, gives some tips for your how business can successfully brand itself.
According to the Kuala Lumpur Convention Centre’s General Manager, Alan Pryor, many of the leading exhibition trends of 2019 will continue to predominate in 2020, especially digitalisation and festivalisation.
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