Looking for an early present to add to the Christmas or New Year stocking of that eventprof in your life? Well Enrico Gallorini, CEO of Dubai-based GRS Research & Strategy’s new book: In-Person: A Journey Through the Unstoppable Evolution of Events might just fit the bill. An absorbing read, it is an expansive exploration of how human gatherings have shaped history, culture, and societal progress. Drawing on rich historical examples, personal experiences, and insights into the future of the event industry, Gallorini weaves a compelling narrative about the power of collective human experiences.
The book begins by tracing the origins of events back to our earliest ancestors. These gatherings, whether around a campfire or during ritualistic ceremonies, were essential for survival, fostering communication, storytelling, and collaboration. Gallorini goes on to explore how events became more complex as humanity transitioned from hunter-gatherer societies to agricultural communities, giving rise to rituals and festivals tied to the cycles of nature. These early gatherings not only reinforced social bonds but also laid the foundation for civilisations to thrive.
Gallorini dives into the grand spectacles of ancient civilisations, such as the opulent feasts of the Egyptians, the theatrical performances of the Greeks, and the gladiatorial games of Rome. He shows how these events served as powerful tools for reinforcing social hierarchies, displaying political power, and uniting people under shared cultural identities. Events were no longer just for survival or ritual – they had become a form of spectacle and a reflection of the society’s values and ambitions. From the cultural exchanges along the Silk Road to medieval fairs and religious pilgrimages, gatherings continued to evolve, driving not only economic progress but also intellectual and spiritual growth.
Moving into the modern era, Gallorini explores how the Renaissance salons, global expos, and the rise of industrialisation transformed events into platforms for the exchange of ideas, showcasing innovations and connecting people across the world. He details how events have become integral to business, culture, and politics, particularly in the 20th century, when international expos, the Olympics, music festivals, and corporate trade fairs became powerful cultural and economic drivers.
In the heart of the book, Gallorini reflects on his own personal journey as an event organiser, offering more insight into the intricate art and science of event planning, from creating meaningful experiences to understanding the deeper emotional connection that events foster among people.
Gallorini also examines the impact of technological advancements on the event industry, particularly during and after the Covid-19 pandemic. He discusses the rise of virtual events and hybrid models, but argues that the human need for face-to-face interaction remains irreplaceable. While technology can enhance events through data and digital engagement, Gallorini emphasises that true connection, authenticity, and the sensory richness of in-person gatherings are essential for creating impactful and lasting experiences.
Looking to the future, Gallorini envisions events that blend the physical and digital worlds, offering more personalised and immersive experiences through the use of data, AI, and other emerging technologies. However, he maintains that the core essence of events –the power of bringing people together in a shared space to co-create, connect, and inspire – will remain unchanged. In a world where technology often blurs the lines between what is real and what is artificial, Gallorini argues that live, in-person events will become even more valuable as spaces where authenticity and human connection can flourish.
In-Person, which has a preface by CEO of dmg events and UFI president, Geoff Dickinson, is both a historical journey and a forward-looking exploration of the event industry. It is a tribute to the timeless power of human gatherings and a guide for anyone interested in understanding the profound impact events have on shaping culture, society, and the future.
In-Person is available to buy on Amazon: https://a.co/d/inDoqsS and look out for the next edition of Exhibition World for a full interview with Enrico.
