UFI, the global association of the exhibition industry, and the Asociación Internacional de Ferias en América (AFIDA), the international exhibition association of the Americas, have announced the signing of a Memorandum of Understanding (MoU).
The MoU aims to increase cooperation and advance initiatives in the Latin American region, including advocacy, research, and education. Representing the organisations’ commitment, the agreement was signed at the 90th UFI Global Congress in Las Vegas 1-4 November 2023.
On the signing Fernando Gorbarán, AFIDA president, says: “We strongly believe that our associations working collectively are a very powerful tool towards the accomplishment of our mutual objectives, bringing the industry together.
“The renewal of this MoU also shows our long-lasting commitment to the promotion of the Exhibitions Industry through Latin America and the world.”
Michael Duck, UFI president, comments, “This memorandum highlights the power of associations collaborating for the collective interests of our members - and to paving the way for further growth and shared success for the wider exhibitions industry regionally and globally.
“We look forward to partnering with AFIDA in both driving and delivering programs throughout the region.”