Dubai World Trade Centre (DWTC), has announced that GITEX GLOBAL 2022, held in October, has achieved record-breaking results in generating AED2.6bn (US$698m) worth of total economic output, with 57% retained in Dubai’s economy. The statistics are drawn from an Economic Impact Assessment Report.
GITEX GLOBAL 2022, the world’s largest tech show, attracted 170,000 attendees, 40% (68,000) of whom were international. The 42nd edition of the world’s largest tech show, which took place 10-14 October 2022 at DWTC, was estimated also to support 9,600 jobs.
Commenting on the success of GITEX Global 2022, His Excellency Omar Sultan Al Olama, a government minister and chairman of Dubai Chamber of Digital Economy, said that the UAE is moving forward towards new horizons and is pioneering the pivotal sectors of tomorrow’s economy to continue its development path including artificial intelligence, digital transformation, knowledge economy, and the 4th industrial revolution.
“GITEX has been a key contributor to the economic growth of Dubai,” added H.E. Helal Saeed AlMarri, DWTC director general.
“DWTC has always been a flag bearer for the global MICE sector, especially in asserting the greater need for events in the post-pandemic new economy. GITEX GLOBAL 2022 has not only been a resounding endorsement of this fact, but has also reflected the confidence of 176 nations in Dubai as the global capital for business and tourism,” AlMarri added.
According to DWTC’s Economic Impact Assessment Report, half of all GITEX GLOBAL’s international attendees travelled with a companion this year, while staying in Dubai for an average of 6.4 days. The average spend of AED13,000 per international attendee during the show on goods and services including flights, hotels, entertainment and retail, was five times that of UAE-based attendees.
The largest ever edition of GITEX GLOBAL featured 5,000 exhibiting companies from 90 countries spanning two million sq. ft of exhibition space, a 25% year-on-year increase.
GRS carried out an exhibitor satisfaction survey looking at Key Performance Indictors (KPI) including the importance of the event, overall satisfaction, likelihood to recommend the exhibition, and the likelihood of returning. “Combining these four KPIs, GITEX 2022 is the best large-scale exhibition we’ve ever monitored in any industry,” said Enrico Gallorini, CEO at GRS, adding that GITEX GLOBAL’s NPS (Net Promoter Score), a proxy for advocacy, has grown consistently over the years.
“We’ve never seen any large-scale exhibition with more than 2,000 exhibitors during the past decade that have achieved an NPS recorded by GITEX GLOBAL 2022. It’s an extraordinary result because exhibitions struggle to find a balance between volume and quality. GITEX GLOBAL 2022 has exceptionally managed to achieve huge numbers while preserving incredibly high quality and delivering excellence,” added Gallorini.
