Global events company, Montgomery Group, has nominated Preston, UK-based DigitalKOG to rebrand and revamp its Materials & Finishes Show (MAFS), scheduled to be held at Birmingham’s NEC 19–22 May 2024.
Formerly known as W Exhibition, the show has been given a new logo, slogan and identity to “establish a look and feel for the reimagined show across print and digital marketing that resonates with exhibitor and visitor audiences,” according to DigitalKOG.
David Todd, event director, MAFS, said: “We’ve worked with the team at DigitalKOG in both a creative and digital marketing capacity on our other shows within the design and build division at Montgomery Group, which made them a natural choice to partner with for the relaunch of W Exhibition as Materials & Finishes Show.
“The brand they have developed completely hit the brief in terms of re-establishing the reimagined show concept, as well as future-proofing it to incorporate the new segments we intend to target. We’re excited to work with them over the coming months as we work to deliver a first-class event for our community.”
Steven Ormand, MD, DigitalKOG, said: “Being named as agency partner for Materials & Finishes Show underlines our best-in-class digital marketing and branding output for the events industry. We have worked really hard to cultivate an identity that embodies the ethos of the event and will capture the attention and imagination of key decision-makers in all relevant industries.”
