Global strategy consultancy Stax, which acquired London-based exhibition industry specialists AMR International in 2022, has released its Stax Top 20 Ranking of Exhibition Organisers by 2022 Revenues.
The Stax Top 20 Ranking is a quintessential evaluation assessing the foremost players in the event industry, solely based on their exhibition organising revenues throughout the year 2022.
The ranking was previously recognised as the AMR Top 20 Ranking.
There have been some changes in the top five compared to last year. Informa and RX retain their top two spots. Clarion and Messe München have risen in the rankings due to robust post-Covid recovery and biennial event schedules, respectively.
Ascential and CloserStill make their debut in the Top 20 Rankings, while NürnbergMesse rejoins the list.
On the other hand, CCPIT, Shanghai-listed DLG Exhibitions, and Fiera Milano have dropped out of the top list. Tarsus is placed 17th on the 2022 list and will drop out next year following its acquisition by Informa.
Messe Düsseldorf emerges as the largest gainer, jumping an impressive nine places to 8th from 17th, closely followed by Easyfairs, which advanced to 11th from 19th. Both organisers witnessed a remarkable surge in their organising revenues, more than doubling compared to the previous year.
In alphabetical order, the seven next largest organisers outside this year’s Stax Top 20 Rankings include Arc Network, the Chinese Council for the Promotion of International Trade (CCPIT), the Consumer Technology Association (CTA), dmg events, Fira de Barcelona, the Hong Kong Trade Development Council (HKTDC), and Italian Exhibition Group.
Stax Top 20 Ranking of Exhibition Organisers by 2022 Revenues:
1. Informa
2. RX
3. Clarion
4, Messe München
5. Comexposium
6. Messe Frankfurt
7. Emerald Expositions
8. Messe Düsseldorf
9. GL events
10. CFTC
11. Easyfairs
12. NürnbergMesse
13. Ascential
14. Koelnmesse
15. MCH Group
16. Hyve
17. Tarsus
18. Deutsche Messe
19. IFEMA Madrid
20. CloserStill
When comparing with 2019 revenue levels, there is evident and substantial recovery observed, marking a notable contrast to the previous two years characterised by extensive Covid-related restrictions.
Carole Boletti, associate director at Stax and co-editor of Globex, remarks: “In 2022, the Top 20 Ranking demonstrated a return closer to the pre-Covid composition. However, recovery levels varied among organisers based on their sector and geographical exposure. Overall, the aggregate revenue of the Top 20 reached approximately 70% of the 2019 levels.”
Boletti further stated: “We anticipate further transformations next year as most organisers have resumed full exhibition calendars in 2023. There is a consensus that the post-Covid rebound has surpassed expectations, suggesting that complete recovery could be realised by 2023 or 2024.”
Source: Statx Research, corporate annual reports, and organiser feedback. The Stax Top 20 only considers exhibition organising revenues. This excludes venue rental, services, and other revenue sources.
