Event Leaders Exchange (ELX), an Explori backed initiative, and Freeman, global live event management specialists for top brands and organisers, have announced a new partnership that will provide ELX members with direct access to Freeman’s data, strategists and innovations that are shaping the way people experience and interact with brands.
ELX is an invitation-only growing community of global event leaders, aims to drive positive change within the industry and is facilitated by industry veterans Kimberly Meyer, David Kliman, Chloe Richardson, and Mark Brewster.
The ELX group consists of 60 global heads of events from such companies as Allianz, Cisco, Google, Siemens, T-Mobile and Walmart who come together to share ideas, receive industry insights, solve problems, and engage in strategic, actionable conversations.
“Audiences today are more selective and protective of their time, so creating brand experiences that truly resonate with them is more vital than ever,” said Adam Charles, head of Freeman’s Agency group. “Freeman is excited to share the ‘how’ behind the powerful stories our agency creates that make people laugh, see differently, imagine the impossible, and collaborate with each other. ELX is bringing together a top-notch community of event leaders, and together, we can learn from and benefit each other through the shared knowledge and connection this initiative provides.”
Freeman will join ELX at its first-ever Annual Congress and will host a discussion group ‘Aligning Business Events with Your Company’s Sustainability Goals’.
Chloe Richardson, managing director of ELX, added: “Freeman was a must-have inaugural partner for us. As a trusted industry leader with a deep bench of portfolio work, Freeman brings a wealth of expertise and know-how to spark meaningful discussions that will ignite our community around the issues that are most critical to the events industry. In addition, Freeman has the scale and influence to help make new ideas actionable. For these reasons, we are thrilled to announce their partnership with ELX.”
