UBM backs virtual exhibition

US – UBM International Media has partnered with AIM, the association of automatic identification and mobility technology solution providers, to launch an exclusively online exhibition.

The Track and Trace Virtual Trade Show, to be held online 2-3 December, is to connect industry professionals from the auto identification market, in real time.

Products will be showcased to prospects in order to generate qualified leads, and detailed leads of show attendees will be supplied to sponsors and exhibitors throughout the live event, and for three months after the show through an on-demand, paid for basis.

"UBM has a strong history in both the auto identification market and the crucial attendee industries. We own global media brands in healthcare, food ingredients, pharmaceuticals, chemicals, and channel. With AIM's help in targeting these markets, we will provide a platform for auto ID vendors to connect with key vertical industries," says UBM’s business director, Jennifer Jessup.

The event includes exhibition halls with interactive exhibitor booths and staff, an auditorium hosting live, scheduled presentations, a resource centre and a networking lounge.