New York-based MAD Event Management LLC has announced it is partnering with Messe Düsseldorf North America (MDNA) to launch and incubate events in Detroit, Michigan. The two groups have complementary operating entities that will support the vision of a launchpad of events under the guidance and with the support of Claude Molinari, president & CEO Detroit Metro Convention & Visitors Bureau.
“The credit for the concept lies in a multi-year development plan between MAD and Claude Molinari, whose vision of Detroit as a city well positioned to capitalise on the future of live events in North America is unwavering. Detroit is keen to focus its resources to launch business-to-business and business-to-consumer events,” said Martha Donato, founder and president, MAD Event Management. “MDNA is an organiser with a global view of the events industry and was the perfect partner with whom to execute the ambitious plan,” she added.
“Martha and Claude’s vision and passion was a primary reason we were interested in partnering, using our extensive operating resources to support their entrepreneurial goals,” said Tom Mitchell, president, Messe Düsseldorf North America. “We all believe that sustainable commerce in trade shows, conferences and consumer events in Detroit will contribute to the city’s long-running renaissance story and we are excited to be part of it. Once we get a better handle on protocols in a post-Covid world, we will announce our dates and initial conference and show schedule.”
Terms of the partnership have not been disclosed.
Photo: Martha Donato and Tom Mitchell
For more information about the companies participating in the partnership please visit: