Resilience the watchword for MICE exhibitions, as show directors speak at EW #GED2021 webinar

Exhibition World celebrated Global Exhibition Day, #GED2021, by hosting the ‘Global Exhibition Day: Rallying point for the return of exhibitions’ webinar on 2 June, in partnership with International Confex.

The key theme of the webinar discussed by five show directors was what it takes to plan an exhibition during a pandemic. The speakers also covered the exhibition industry’s role in rebuilding economies, how hybrid events can expand global reach, navigating changing government policies and the continuing challenges of international travel.

Joining our host, EW managing editor Paul Colston, were the directors behind regional MICE industry tradeshows, including: Silke Calder, event director, AIME (Australasia); Volkan Ataman, president of the Tourism Media Group, organisers of ACE of M.I.C.E. (Turkey); Gorazd Cad, co-founder of Conventa (southeast Europe) and Duncan Custerson, director of International Confex (UK).

Michael Degen, executive director at Messe Düsseldorf, will also joined the webinar to give a short case study on how his company organised a successful Caravan Salon show for over 100,000 visitors in September 2020 in Germany.

You can watch the full webinar here.