Karen Chupka has become a member of the MBB-Advisory Partner Group. She brings over three decades of experience in events and exhibitions including overseeing the influential global tech event – CES.
The MBB Partner Group was formed in late 2021 by the MBB-Consulting Group and its founding partners include Matthias Tesi Baur (MBB Consulting Group), Paul Woodward (Paul Woodward Advisory), Chris Meyer (Chris Meyer Global), Tony Calanca (Calanca and Associates LLC), Andres Furness (Exhibition Strategy Consultant) and Dan Londero (Turnkey Event Solutions). Designed to leverage the global networks and expertise of its senior members, the group assists exhibition businesses as they rebuild and expand.
“I’m excited to collaborate with this distinguished group of exhibition and event professionals. My expertise leading a global event brand will help clients looking to strengthen and grow their brand,” said Chupka.
Chupka oversaw the sales, marketing, operations and conference development for CES. She oversaw the CES brand expansion into Europe and China and led its transition to a fully digital event in 2021. Chupka left CTA to form her own consulting firm which focuses on strategy development and helping companies tell their tech story.
Matthias Tesi Baur said: “We are excited to have Karen join our group”. Her experience in overseeing CES and growing it into a global brand will bring a new perspective to our global clients”.
MBB’s consultancy arm covers five distinct areas: strategy, business recovery and agility, sales and pricing, M&A and due diligence and digital.
