DXB LIVE, the experiential agency of Dubai World Trade Centre (DWTC), posted a 20% business growth in the first half of 2023, compared to the corresponding period in 2022.
The agency reported it had successfully organised 100 key events, including 35 exhibitions, three conferences, and 21 public and entertainment events, as well as a range of concerts and graduation ceremonies.
The agency, in addition, organised 15 events outside the UAE during the period and designed and constructed 120 exhibition stands.
Overseas expansion
DXB LIVE expanded its operations into international markets during the first half of 2023, constructing exhibition stands at international events in cities such as St Petersburg (Russia), Riyadh (Saudi Arabia), Marrakech (Morocco), Istanbul (Turkey), Düsseldorf (Germany), Barcelona (Spain), and Amsterdam (the Netherlands). The agency also participated in several international exhibitions to boost its brand awareness, including events in Germany, the United States, and Greece.
Khalid Al Hammadi (pictured), senior vice-president of DXB LIVE, said: “We aim to increase our operations in foreign markets, including European and American countries, and in the Middle East and Gulf region, particularly Saudi Arabia, which is experiencing promising growth in the commercial, entertainment, sports, and festivals sector. We are also forging alliances with international companies to organise and manage events and construct exhibition stands worldwide. We are steadily moving towards becoming one of the largest integrated event service providers globally, leveraging our three-decade-long experience and innovative services for global exhibitions, conferences, entertainment events, national events, and festivals.”
GITEX Africa
Among the most notable events DXB LIVE served outside the UAE was GITEX Africa’s inaugural edition in Marrakech, Morocco. Additionally, it designed and constructed five exhibition stands for HPE, Oracle, Dubai Silicon Oasis, Rubrik IT Solutions, and Schneider Electric.
In January, the second edition of the World of Coffee exhibition, organised by DXB LIVE, attracted over 10,000 specialised visitors, and showcased 1,500 companies and brands from 44 countries, reinforcing Dubai's status as a regional hub for the coffee industry.
On the meetings side, DXB LIVE organised three important conferences, including the ICOPLAST Congress, which attracted 1,500 doctors specialising in plastic medicine and surgery from 112 countries, with the participation of over 60 international associations. It entered the Guinness World Records by organising a session that included the largest number of plastic surgeons (480) and the greatest number of participating nationalities (89).
DXB LIVE was contractor at several major events like Gulfood, GISEC, CABSAT, Dubai International Boat Show, Intersec, Jewellery Show, Middle East Lighting Expo, and more.
In addition to Modesh World, DXB LIVE organises several long-standing events throughout the year. These include the DWTC’s Ramadan Majlis, and Dubai Sports World.
The first half of 2023 also saw a 50% increase in revenues from wedding parties held at DWTC.
