CloserStill Media takes stake in OpenRoom Events and launches new partnership

International event organiser CloserStill Media has announced a new partnership with OpenRoom Events, a UK-based business that creates healthcare and retail events around the world, connecting C-level end-users with innovative suppliers. CloserStill has taken a major stake in the business.

OpenRoom specialises in delivering a blend of one-on-ones, discussion groups and content, building business communities and creating networking experiences.

OpenRoom was founded in 2004 by Fiona Horan and Emma Faure, who between them have more than 30 years of experience producing business-to-business events and custom content.

“Partnering with the OpenRoom team brings a unique set of skills and event formats to CloserStill Media, while allowing us to access new markets and build on existing ones, and we couldn’t be more excited to welcome Fiona and Emma, as well as their team, to the business,” said Gareth Bowhill, CEO of CloserStill Media.

CloserStill Media delivers events across a range of industry verticals including veterinary, dental, healthcare, learning and HR, enterprise technologies and eCommerce.

“Since our first time speaking with the OpenRoom team we were excited about the differentiated way in which they serve their communities,” said Matthew Butler, MD CloserStill Media. “The OpenRoom team shares our passion and values in delivering best-in-class events, and we look forward to working together with them.”

“CloserStill Media is the ideal partner for OpenRoom and we couldn’t be happier. There are so many synergies between the two businesses and working with CloserStill will bring innovation and a wealth of expertise which can only benefit our clients,” said Horan and Faure.

OpenRoom will retain its existing operating structure with Horan and Emma leading the business as managing partners working alongside CloserStill Media’s leadership.

OpenRoom initially specialised in oil and gas but has expanded its portfolio to include events covering retail, healthcare (dental, optical/audio) and veterinary.

Mayfield Merger Strategies acted as advisor in the deal