Two major industry auditing organisations have announced they have now joined forces to increase assurance across the media industry.
The Alliance for Audited Media and BPA Worldwide made the merger announcement 2 March. It creates what the parties say is now the largest not-for-profit media auditing organisation dedicated to increasing trust, transparency and assurance across the media industry.
The directors of the AAM and BPA boards had unanimously supported the merger of BPA into AAM in late 2022. Members of both organisations then voted overwhelmingly in favour of the merger, with 98% of the AAM member votes and 99% of the BPA member votes in support.
“I am thrilled to announce that AAM and BPA are officially joining forces as one organisation,” said Tom Drouillard, CEO and managing director of AAM. “We have always shared a common vision to help buyers buy and quality sellers sell. Now with the help of our board, our clients and our employees, we will bring more independent assurance across media channels and compliance areas.”
“AAM and BPA are better together,” said Rich Murphy (pictured), president of AAM (and pre-merger, the president and CEO of BPA). “We are going to work to ensure our existing and new assurance services drive better visibility for audited media companies, ROI for buyers, and accountability for the industry.”
AAM and BPA customers will continue to receive their respective products and services, with improvements planned over time.