Reed uncorks new Bordeaux wine fair

France - Reed Expositions France, in association with the Bordeaux Chamber of Commerce and Industry, is launching a new wine fair in France.

IWTM Bordeaux, the International Wine Travel Market, is a showcase for international products and services from the wine travel sector in Bordeaux.

The exhibition will bring together wine producers and businesses looking to market their wine estate as a venue for niche tourism, seminars, conferences, and incentive travel. It also hopes to attract the hotel and hospitality industry, as well as health spas and tourism professionals directly involved in wine transportation.

Around 150 exhibitors and 1,000 visitors are expected to attend the event, held on 4-6 November 2009 in Hangar 14, an exhibition centre in the wine-growing Chartrons district.

This event is aimed at professionals from around the globe, with the bulk of visitors to IWTM Bordeaux made up of meeting planners and product and market managers from event planning agencies, and tour operators offering wine travel packages.