Geeks get in line as CES targets mums

Las Vegas - The organiser of the Consumer Electronics Show in Las Vegas is targeting online mums with a trio of co-located events.

The Consumer Electronics Association is accommodating a new consumer group this year with three new events; the 43 million mothers who spend an average of 85 minutes online daily.

Mom My Tech, Higher Ed Tech Summit and Digital Health are hoped to build on the success of Kids@Play and Silvers Summit, which launched in 2008 and 2009 respectively.

Our goal is to bring new voices to the dialogue about technology,” says Robin Raskin, the president and founder of Living in Digital Times, the event planning company behind the new shows. “CES is like the China Silk Road of trade shows.  It’s where people with all sorts of tech interests bring their goods to the table. Our lifestyle events are designed to give products and services a context with a particular consumer base."

The new events will take place during CES, a trade event that focuses on technology and gadgets, in the North Hall of the Las Vegas Convention Center.