Australia - In conjunction with its new brand campaign ‘Got a Passion’, the Exhibition and Event Association of Australasia has launched a free series of information booklets to aid new exhibiting companies.
The three-part series focuses on maximising a company’s return on investment and was developed to encourage exhibition participation.
“In the current financial climate, companies need to remain competitive and exhibitions are a great way for companies looking to strengthen their brand image to get ahead,” says EEAA president, Matthew Pearce. “The new ‘Got a Passion’ booklets will make it east for anyone to harness the power of exhibitions and reap the rewards.”
The booklets are available to download from the EEAA’s new website www.gotapassion.com.au
