World Travel Market Africa (WTM Africa) and the International Luxury Travel Market Africa (ILTM Africa) have announced that they will be adopting a hybrid format for the travel and tourism trade shows in 2022. Exhibitors will be able to connect with buyers both at a live event and a two-day virtual event, enabling 22% more meeting time slots than what was previously available to them.
WTM Africa in-person event will be held between 11- 13 April 2022, alongside the ILTM Africa. As Africa’s only inbound and outbound premier travel and tourism trade show, the event aims to bring together exhibitors and buyers from across the globe to connect, exchange ideas, share news and discuss innovation within the travel and tourism sector.
The three-day live event will be hosted in Cape Town, South Africa and is open to all travel trade professionals. Recognising that some buyers might not be able to attend the live event, the event organisers have introduced a hybrid format for the show. The hybrid event will take place on from 4-5 April.
During the virtual event, exhibitors will be able to connect with buyers from around the world who are not able to attend the live event. The virtual event is exclusive to exhibitors and buyers only.
Megan Oberholzer (pictured), portfolio director of travel, tourism and creative industries at Reed Exhibitions, said: “Africa Travel Week 2022 will enable education and content sharing as well as networking, providing the opportunity to meet and discuss business, leading to contracts being signed whilst expanding connections.”
Oberholzer added: “We are thrilled to finally bring exhibitors and buyers together in person in the host city of Cape Town. Africa Travel Week is proud to have been partners with the City of Cape Town since the inception of WTM Africa in 2014 and we’re grateful for the unwavering support the city has shown us.”
