Image copyright: Ungerboeck
US-based Ungerboeck, an event and venue management software company, has announced the appointment of Steve Mackenzie (pictured above) as chief innovation officer.
In this newly created role, Mackenzie will advance Ungerboeck’s innovation pipeline and build on the company’s event management solutions. Mackenzie will also lead Ungerboeck’s recently launched Worldwide Innovation Lab, which focuses on designing next-generation event management capabilities.
Mackenzie brings decades of industry expertise to this role; he most recently served as executive vice president at Ungerboeck following its recently announced merger with EventBooking, where he served as president.
Before this, Mackenzie held leadership roles in event tech companies such as Oracle (Micros-Fidelio) and Aventri (etouches). He is a certified venue executive and serves as adjunct professor for Event Technology Management at Florida International University.
In 2022 Mackenzie was awarded the Outstanding Contribution Award at the Event Tech Live Awards and inducted into their Hall of Fame. Over the past 20+ years, he has spoken in over 25 countries on topics related to the industry, with a focus on technology.
“We strive to make events easier, safer, and more profitable, and innovation plays a fundamental role in how we deliver that value on a global scale,” said Mackenzie.
Under his stewardship, the Worldwide Innovation Lab will be Ungerboeck’s testbed for innovation by exploring, testing, and scaling future-ready products and technology for the event management market.
Ungerboeck works with global marquee venues to deliver solutions; Mackenzie’s mandate will serve to strengthen, coordinate, and accelerate this brand promise - according to the company.
“At Ungerboeck, we believe the best way to lead an industry is not only to set the bar but to relentlessly raise it,” said Vic Chynoweth, interim CEO at Ungerboeck.
“As venues and in-person events evolve and continue to transform digitally, our investment in innovation will open a new realm of possibilities, fuelling the next wave of growth. We are in the best possible hands to push the edges of innovation and architect the future of our industry,” Chynoweth concluded.
