UK-based ICC Wales has launched its report into the positive and lasting impact of the events industry on a global scale.
The report, titled ‘Event Power: A Force for Good’, looks beyond the traditional measures of event impact – economic value, job creation, increased destination profiling – and focuses on the benefits that events bring to communities and supply chains, as well as on matters such as sustainability and future-building.
What does it include?
The report demonstrates how events:
- Support a destination’s visitor economy through delegate spend, tourism levies and subvention
- Boost trade and inward investment by showcasing sector strengths, promoting the UK Government’s Levelling Up agenda and boosting the value of regional powerhouses
- Impact on communities through job creation and championing local suppliers, as well as opening up educational opportunities, enhancing civic pride and leaving long-lasting legacies
- Embrace the UN’s Sustainable Development Goals by minimising environmental footprintand proactively marketing a destination’s sustainable travel options
- Provide a platform for delegates to engage and network, fostering meaningful connections and promoting a culture of knowledge sharing
- Offer destinations a stage to market to new audiences, raising cultural awareness and creating future tourism and trade opportunities
The report features forewords from Rt. Hon Theresa Villiers MP, chair of the All-Party Parliamentary Group for Events, and Chris Skeith OBE, chair of UK Events, as well as expert industry contributions from The Business of Events, the Association of Event Venues, the Meetings Industry Association, the Association of British Professional Conference Organisers, and the BestCities Global Alliance.
Danielle Bounds, sales director, ICC Wales, said: “The power of events is limitless, and the industry’s impressive post-pandemic recovery proves that events do really make a difference in people’s lives. Not only do they bring to life connection and collaboration, but they act as a catalyst for the innovation, creativity and action that are so essential to our ever-changing societies.”
