The new Euro Fair Statistics research from global association of the exhibition industry, UFI, based on data from 10 trade fair bodies in 13 European countries, covering 901 exhibitions from 363 organisers, and includes for the first time statistics related to hybrid and digital events.
“This 2021 edition of the annual Euro Fair Statistics report is a special one due to the impact of Covid-19 in the industry, with fewer countries covered, and a smaller volume of activity reported,” says Kai Hattendorf, UFI managing director and CEO.
The events examined comprised 157,351 exhibiting companies and statistics in the report cover a total of 6.7 million sqm of registered rented space, with a total attendance of 18.3m registered visitors. UFI estimates that this data covers approximately 31% of the European exhibition market and it includes 95 exhibitions that have earned the ‘UFI Approved Event’ designation.
The data finds 32% of the exhibitions targeted trade visitors and 32% targeted public visitors, while 36% addressed both groups.
The Euro Fair Statistics 2021 report includes data collected by the following organisations: AFE (Spain), ATFEO (Finland), BDO & Associates (Portugal), CENTREX (Central East Europe), CLCVECTA (The Netherlands), FEBELUX (Belgium), FKM (Germany), FKM Austria, UNIMEV-OJS (France) and UCCET (Turkey).
The complete Euro Fair Statistics 2021 study can be downloaded from the UFI website at www.ufi.org/research and is available free of charge.
