UFI encourages viral “follow me” videos for GED 2020

UFI, the global association of the exhibition industry, has encouraged the industry to create ‘follow me’ videos as part of Global Exhibition Day on 2 June 2020.

The videos take after Reed Mexico’s winning submission to the “Most Creative Activity” award at UFI’s 2018 Global Exhibition Day Award. Reed Mexico shot a lip-synced flythrough of their office, set to the tune of ‘Don’t Stop Me Now’ by Queen. Employees held up signs with the song’s lyrics, and dressed in costume.

The video can be viewed above.

In an email statement, UFI commented: “We need YOU for GED2020 to show the world a day in the life of an exhibition industry professional.

“We ask you to share daily work activities – show the next generation out there the thrill and opportunities exhibitions and events offer as a career choice!”

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