SATTE 2022 opening in Delhi-NCR gives major boost to India’s tourism industry

Informa Markets in India has opened its SATTE 2022, south Asia’s leading travel trade exhibition. The show runs 18-20 May at the India Expo Mart, Greater Noida, Delhi-NCR.  

The show’s opening ceremony was attended by a raft of dignitaries including Shri Shripad Yesso Naik, India’s minister of state for tourism and Dr. M. Mathiventhan, minister for tourism, in the government of Tamil Nadu.

Minister Shri Shripad Yesso Naik said: "SATTE has become the leading travel and tourism exhibition in more than two decades of its existence. It is a hub of idea and knowledge sharing between enterprising, creative minds and simultaneously coming up with well-crafted solutions to accelerate growth in the travel-tour industry. It has garnered huge support from diversified industries and international and national travel boards. An event of this magnitude is happening in India with humongous foreign participation and footfalls.”

Yogesh Mudras, managing director, Informa Markets in India, added, “We are overwhelmed to get such an amazing response from our exhibitors and are grateful for the support from authorities and tourism boards. The tourism industry is a mode of recovery from the after effects of Covid-19 and India is open to business and travel. Exhibitions like SATTE will play a crucial role in juxtaposing a positive and growth-oriented attitude among the stakeholders and industrial communities. It will also strengthen the vision of ‘Atmanirbharta’ as postulated by the Government. We are optimistic about the future growth trends and want to be a torchbearer in the tourism revival talks. Equitable and sustainable growth and greater integration of newer technology solutions are objectives that need to be attained by the tourism industry.”

Organisers say the 29th edition of SATTE is set to attract 36,000 + qualified industry buyers and trade visitors from the travel, wedding planning, corporate travel, hospitality and leisure industries, as well as leading television and film production houses.

Up to one thousand exhibitors are as expected, including travel agents, tour operators, tourism boards and departments, hotels and resorts.

As the travel sector is regaining momentum with the opening up of international flights, SATTE can provide a platform for discussions and dialogues on the revival of the national and international travel industry while also coming up with solution-driven innovations to accelerate the growth of the industry.

Mudras added: “SATTE is a lucrative opportunity to have wholesome and rich interactions about the recent trends and know-how of the travel industry. The travel sector is swiftly opening up with India projected to see a rise of 53 million industry jobs by the end of 2029 and estimated to grow up to US$125bn by 2027.”

He added that the sector could reach higher levels, including for MICE tourism.