The Salón Look beauty show in IFEMA-Feria de Madrid Exhibition Centre had a turnout of 58,896 attendees, including visitors and professionals of the industry.
The show was packed with information about aesthetics, hairdressing, cosmetics makeup and nails, including the latest launches and news from the participating brands.
In addition, the event included the involvement of some of the top Spanish companies in the cosmetics industry, including Termosalud, Cocoon and Amiea and Indiba - many of which presented their newest products but also did programmed demonstrations.
There were a range of competitions, such as the first ever International Eyelash Extensions Championships, Make-up Championships, with the theme of ‘The elegant 40s’, and ‘the perfect bride’, as well as the prestigious and well-known nail competition, Nailympion Spain.
The glamour-filled event further hosted the Hair Look fashion show, where the largest hairdressing shows were put on in the North Auditorium.
Experienced, top-quality professionals attended the event, to partake in the plethora of training activities, such as the Business Meeting, the 11th Aesthetics Congress and Massages of the World, which reached full capacity having recorded a significant increase in attendance.
This year, the Salón Look trade fair will also be held in Santiago de Chile, from 27 to 29 October. The new event will be jointly run by IFEMA and Espacio Riesco, both of which are leading event organisers and is backed by the experience gained from 20 years of successful events in Spain.
By Yzanne Pepper
