UK-based Raccoon Media Group has acquired two animal expos for an undisclosed sum, and appointed Nicole Cooper as CEO of its newly-created Animal Health division.
Cooper, the former CEO of Touchpoint Live Media and current chair of the AEO’s organiser group, will run Raccoon’s National Equine Show (1-2 March 2025) and the two acquisitions – PATS (Pets & Aquatics Trade Show) and BETA International.
PATS (pictured) will take place from 28-30 September at the NEC Birmingham. Bought from Kent-based Impact Exhibitions & Events, the existing PATS staff, including event director, Gordon Thomas, will work closely with Cooper and the Raccoon team to move the three-day event from Telford to Birmingham and drive its growth.
Equestrian, pet and country show BETA International will co-locate alongside PATS next year and run from 28-29 September at the NEC. Raccoon has bought the 40-year-old show from the British Equestrian Trade Association. It was previously held at NAEC Stoneleigh.
Mike Seaman, CEO of Raccoon Media Group, said: “Our vision for rapid growth continues, but we’re deeply committed to staying true to the sectors that serve passion-led communities. The new Animal Health Division, under Nicole’s leadership, will allow us to expand our influence while continuing to provide meaningful experiences and services to the people and industries we care about. Nicole’s track record, industry knowledge, and enthusiasm for creating impactful events make her the perfect fit for this exciting new chapter.”
Cooper added: “I am thrilled to take on the role of CEO at such a pivotal moment for the Animal Health division. The acquisition of PATS and BETA International represents a tremendous opportunity to expand our influence and innovation in the pet care and animal health sectors. These leading platforms align with our mission to support the welfare of animals and bring together key stakeholders to drive advancements in the industry. I look forward to working with our talented teams to maximise the potential of these acquisitions and continue to shape the future of animal health.”
