Oxfordshire, UK-based event technology consultancy, Event Footprints, has recorded its busiest month in its two-year history, following a sharp increase in the number of events it has measured and their complexity.
In the past four weeks, the company reports it has supported over 6,500 attendees across events in London, Monaco and Orlando, measuring attendee engagement and data capture throughout the whole event lifecycle, measuring 60,000 data points on attendee behaviour and opinion throughout all events, including the company’s first outdoor event.
Rob Curtis, founder and MD of Event Footprints, said: “We recognised that there was an increasing appetite for event budget holders to validate, secure and increase budgets for events through effective measurement, and this has triggered a rise in demand for effective and tangible event lifecycle measurement. We have never been busier, which is challenging and rewarding in equal measure and has precipitated some changes for us.”
Event Footprints was founded in March 2023 by its current managing director, Rob Curtis, and Adam Sharp, CEO of Clevertouch Consulting. Event Footprints harnesses Clevertouch's capability, tailoring it and delivering it specifically for the events industry.
Event Footprints has now expanded into new offices to house its growing team and brought in event industry expert Vanessa Lovatt (pictured) to help develop the brand further.
“Vanessa brings the benefit of an external expert eye to Event Footprints. As we grow, it is very easy to become focused on the job at hand; Vanessa’s expertise will support us in maintaining our strategic direction as we continue to build our team and deliver a valuable service to our growing customer base,” said Curtis.
Lovatt added, “Event Footprints is delivering exceptional consultancy, empowering event and marketing leaders to precisely measure the impact of their events – a capability that has never been more crucial. By designing strategies and technologies that not only engage attendees but also track the long-term effects of that engagement, Event Footprints is transforming the way their customers measure event impact. It’s a privilege to act as an advisor during a time of such significant transformation and growth.”
Curtis added that as it moved beyond being a start-up business, the company needed to ensure that all its marketing touchpoints reflected scale and capability to take the project into the next stage of growth and development.
