“All a participating company needs to do is select their desired stand size and provide us with their brand materials, and we’ll take care of the rest, delivering a fully equipped smart booth,” Noora Haatainen says of food industry sales event TastePro
The Helsinki Expo and Convention Centre will launch a new sales event called TastePro in the spring of 2027. The event is aimed at fast food, food product, hotel and restaurant industry professionals.
TastePro offers a networking platform for industry professionals. It will complement the HECC’s (branded as Messukeskus) cluster of food-related events, and will be held in alternate years with the Gastro Helsinki trade fair.
Noora Haatainen explained the reasoning for putting together and delivering stands to exhibiting companies: “This way, every company showcasing at TastePro can immediately focus on what matters most: making sales, collecting leads, and meeting the right professionals.”
In addition to the exhibition booths, TastePro will offer visitors a programme of discussions, showcases of new technologies and innovations, and the opportunity to network with top industry leaders. The main stage will feature presentations and panel discussions, while the Wine, Beer & Spirits, Innovations, and Food Lab theme areas will display the latest products and solutions in the field.
Event sales are now underway, with an Early Bird participation discount available for businesses until the end of 2024. For more information, visit www.tastepro.fi
