Exhibition organiser Easyfairs has promoted Alison Church to group chief marketing officer (CMO).
Church, previously regional CMO for Easyfairs UK & Global and more recently, the Nordic region, will now be based at the company’s headquarters in Brussels, reporting directly to group CEO Anne Lafère and group CTO Stephan Forseilles.
In her new role, she will oversee group marketing programmes, corporate marketing, marketing processes, and brand strategies and play a key role in the company’s digital transformation.
“Alison’s remarkable contributions to the UK & Global (UKG) region, her strategic leadership and her drive for excellence make her the ideal candidate for this crucial group role as Easyfairs enters its next phase of growth,” said Anne Lafère, group CEO at Easyfairs. “Her work has been pivotal to the success of the UKG region, and she has also been instrumental in developing our Marketing, Intelligence & Technology function in the Nordic region over the last year; and so we look forward to seeing her expertise shape our global strategies.”
Church has worked at Easyfairs for 13 years. Joining initially as head of marketing for the UK & Ireland, she moved quickly to lead the UK’s growing Packaging portfolio as event director. She then became marketing director for the region in 2015, transitioning to CMO in 2020.
She said: “I am incredibly excited to take on this new role at Easyfairs. The events industry is evolving at a rapid pace, and I look forward to working with our talented teams globally to harness the power of technology and innovation to deliver even greater value for our customers.”
With Church’s promotion, Easyfairs has appointed Sam O’Connell as the new regional marketing director for the UKG region.
