UFI, the global association of the exhibition industry, has announced its theme for its flagship event of the year, its Global Congress in Germany, will be ‘Changes to Chances’.
Hosted by Koelnmesse, 20-23 November 2024, this year’s Global Congress will look to define and describe global changes underway and forthcoming, as well as tackle the question of the kind of opportunities they will provide for the sector.
“From geopolitics to new behavioural patterns, from climate to data regulations, the exhibition industry is facing a whirlwind of changes – impacting our business model, the value chain, and our customers’ needs and actions. To tackle these, we are turning this year’s UFI Global Congress into a gateway to understanding how these changes can be transformed into chances – into opportunities to innovate, grow, and thrive in a new, different landscape,” said Kai Hattendorf, UFI CEO.
Highlights of the 91st UFI Global Congress include an opening keynote, C-level speakers from within and outside the industry, and a blend of sessions ranging from short talks to exclusive sessions, including the ‘Global Exhibition Industry Board Meeting’, the ‘Strategy Power Hour’, the ‘Next Generation Leadership’ session, and the focused session of the host market – this year, Germany.
To secure your place at the UFI Global Congress, visit www.uficongress.org
