Bray Leino Events has won a competitive tender to deliver the UK Pavilion at Expo 2025 Osaka in Japan.
The agency, part of Mission Marketing Group, will plan and deliver a full meetings and events programme on behalf of the UK’s Department for Business and Trade across the six months of the Expo, promoting UK culture, business, education and sport.
Expo 2025 Osaka opens on Yumeshima Island, on 13 April and will feature 160 participating nations. It is expected to attract more than 28 million visitors.
Bray Leino Events will partner with restaurant group Mosimann’s and staffing agency Beyond Limits to showcase UK food and drink and hospitality services. It will also manage the retail element of the UK pavilion and the site-wide takeover for UK National Day.
Bray Leino Events managing director, Luke Brown said: “It’s an honour to be selected to deliver the UK’s Expo 2025 Osaka activity. Our focus now is to deliver a benchmark for creativity and execution on the world stage – a celebration of all the things that make the UK great.”
