Exhibits and on-site experiences are bigger than ever, say organisers of the upcoming editions of Formal Markets in Atlanta and Las Vegas, which aim to provide buyers with two prime opportunities to complete their seasonal purchasing. The exhibitions take place 29 July-2 August at AmericasMart Atlanta and 11-13 August at The Expo at World Market Center Las Vegas.
“Formal Markets offers the most dynamic sourcing experience of the summer, with all resources located under one roof at both Atlanta and Las Vegas locations, affording buyers easy access to top industry suppliers,” said Caron Stover, ANDMORE℠ SVP, Apparel.
Two of the industry’s top brands – Allure Bridals and Justin Alexander – will exhibit exclusively in Atlanta and Las Vegas this summer in new, larger presentations.
Both markets feature daily New Buyer Orientation sessions, and host full schedules of events, activations and amenities. Prior to market, Mon Cheri Academy hosts webinars in June and July to address issues and opportunities facing today’s bridal retailers.
This August, Formal Markets Atlanta is expanding with 200+ individual collections showcased for across three completely full floors, and more temporary exhibits in overflow space. A full list of Formal Markets exhibitors is at https://www.atlanta-apparel.com/exhibitor/directory.
Formal Markets will host a pre-market Bridal Kickoff Party sponsored by Justin Alexander and Allure Bridals on Sunday, 28 July. On Wednesday, July 31, a Formal Runway Show and Reception in the Floor 15 Fashion Theatre spotlights top trends for Spring/Summer ’25, followed by the Top10 Prom After Party.
To welcome buyers during the market week, Formal Markets will provide daily breakfast and coffee, plus arrival champagne during the first two days of market. Additionally, buyers can enjoy two brand-sponsored activations with giveaways on Monday and Tuesday of the market. A full listing of at-market events is available at https://www.atlanta-apparel.com/Attend/Events.
Las Vegas Formal Markets
The third annual edition of Formal Markets Las Vegas is set to present more than 90 individual collections. There is a new show floor layout for easier sourcing and enhanced events and amenities, at World Market Center Las Vegas, 11–13 August, 2024.
The sold-out exhibit floor includes expansion of several anchor brands to feature larger collections, including ASHLEYlauren, Morilee and Portia & Scarlett, exclusive participation by Allure Bridals and Justin Alexander, the growth of quinceañera and the debut of a new Turkish group of formal brands.
Formal Markets’ Las Vegas edition will feature an expanded slate of on-site experiences, amenities and events for the social occasion industry, kicking off with a full day of pre-market education presented by Mon Cheri Academy.
On the first day of Market, Sunday, 11 August, attendees can celebrate and buy late at the Formal Markets Kickoff Party – the Rosé Soirée – in the main aisle of the exhibit floor.
For the first time this August, Formal Markets Las Vegas will feature a category-organised show floor with a themed lounge in each section – bridal, quinceañera and prom – for ease of sourcing.
more information, visit www.formalmarkets.com.
