Atlanta Apparel continued to break records in its brand offerings, showcasing its largest-ever number of temporary exhibit offerings at the April 2022 market, held 11-15 April at AmericasMart Atlanta.
“The positive energy this April at Atlanta Apparel could be felt across all 14 floors of permanent showrooms and temporary exhibits,” said Caron Stover, International Market Centers (IMC) SVP, apparel.
“The Atlanta buyers came to market hungry for inventory and found an impressive scope of apparel, accessories and footwear offerings to meet customer needs. We are already looking forward to continued growth for our June edition.”
The April edition of Atlanta Apparel, which ran concurrently with VOW Bridal & Formal, welcomed attendees from 47 states, Washington D.C. and Puerto Rico. There were also buyers from 11 countries.
Atlanta Apparel presented over 3,500 lines in 350+ permanent showrooms and 400 temporary exhibits. Organisers reported notable growth in shoes, resort wear, accessories and contemporary categories.
Retailer Lisa Caruso of Fashion Express in New York, NY, found all the new product she needed across Atlanta Apparel’s brand offering.
“There is so much to see under one roof, and Atlanta had everything I needed and more,” said Caruso. “It was nice to visit a couple of my favorite showrooms and discover some additional lines that I hadn’t seen in Atlanta before.”
Exhibitor Joel Ramirez, west coast sales manager at Dressed 2 Kill, opened an expanded showroom this April and noted continued growth opportunities at Atlanta Apparel.
“This market was absolutely amazing and our clients really loved our expanded location,” said Ramirez. “The presentation and lighting across our larger space has drawn in so many new buyers, and we signed over 20 new accounts. We are planning to expand even more in Atlanta in the future.”
Exhibitor Haley Richter, vice president of Lisi Lerch, handcrafted accessories, notes that she found many of her largest accounts at Atlanta Apparel.
“Atlanta Apparel introduced us to a number of returning buyers, such as Monkee’s Franchises, Scout & Molly’s and Copper Penny,” said Richter. “Our first two days of the market were all new accounts and the last day we saw our returning clientele.”
On the Tuesday evening of the show, 600+ Atlanta Apparel participants filled John Portman Blvd for the market party and semi-annual runway show, held against a backdrop of the downtown Atlanta skyline.
Atlanta Apparel’s fashion and events director, Morgan Ramage, explained the decision a;so to hold the market party and runway show in the streets of Ramage said social media engagement topped nearly 100K impressions for that day alone.
International Market Centers (IMC) serves as a centre of commerce for the wholesale furniture, gift, home decor and apparel industries. It has more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta. For more information, visitwww.imcenters.com.
