Event technology platform Swapcard and interactive floor plans provider ExpoFP have unveiled a strategic partnership – a collaboration they say that integrates event technology software with digital floor plans and wayfinding. The platform has both web and mobile versions and is another a significant step along the path toward the digitalisation of the events industry.
The tech is designed to save valuable time in event management processes. Due to the integration, all information about exhibitors is automatically updated, ensuring that visitors will consistently have access to the latest version of a floor plan. This eliminates the need for managers to contact the support team every time there are changes to the floor plan or exhibitor information.
The new technology also has the potential to increase revenue, the partners say.
Swapcard says its sponsorship features include page promotions, strategically placed advertisements, sponsored sessions, and push notifications, offering organisers the opportunity to earn up to 40% more on sponsorship packages.
ExpoFP complements this with sponsorship options such as Featured listings and logo placement in booths and headers, with an average earning of $20,000 per event for organisers, they claim and say these options can be included in sponsorship packages.
"Event organisers understand the importance of making wise financial decisions, given the challenges of the post-pandemic landscape and the constraints of reduced marketing budgets. That's why we encourage all event organisers to use sponsorship options. ExpoFP is more than just interactive maps; our platform offers features, including post-event analytics on most popular exhibitors, plotted routes, that helps organisers to make data-driven decisions," says Ross Sudentas, CEO of ExpoFP.
The first event that the companies are working together on is ICE Gaming London 2024 that will take place 6–8 February at ExCel London. This is a leading gaming event technology event. Swapcard and ExpoFP, complemented by location software services from Crowd Connected, have combined to deliver a location-aware mobile app with an interactive floor plan and blue dot wayfinding.
“Our collaboration with ExpoFP is enhancing attendee experiences for in-person trade shows. Leveraging their specialised map solution, we ensure seamless navigation and precise wayfinding, improving engagement and fostering networking interactions onsite. This partnership accelerates map building, granting event organisers unparalleled autonomy. It highlights our commitment to remaining a leader in industry innovation, ensuring we provide our clients with the most advanced and modern event solutions through Swapcard's event technology platform," says Baptiste Boulard, CEO of Swapcard.
