Preparations have begun for BrauBeviale, a capital goods exhibition for the beverage industry, which will take place at Nürnberg Messe from 28-30 November 2023.
Following the pandemic-induced break, the trade show has released a new schedule and brand image. The content is designed to follow the new branding’s slogan: “we stand for variety.”
According to BrauBeviale, the rebrand has been designed to encapsulate a core mission of the trade show. The group believes that its value comes from gathering a variety of players, such as young entrepreneurs and industry veterans, in one place to network and foster discussions.
Andrea Kalrait, executive director of BrauBeviale and Beviale Family at NürnbergMesse, said: “Although we had a long break, we continued to listen closely to the industry and talked to a lot of companies and event partners.”
“In a creative working atmosphere, important contacts will be made, networks expanded, specific issues discussed, and prospects turned into customers.”
Kalrait states that she held intensive discussions in recent months with her team and the event’s institutional sponsor, Private Brauereien Bayern e. V. (Bavarian Association of Private Breweries) about the positioning of the trade show
New dates
In addition to the rebrand, the exhibition’s dates have also changed. BrauBeviale will now take place from 28 - 30 November 2023. Alongside aligning with end-of-year industry-wide events, the exhibition finishes one day prior to the Nuremberg Christmas Market.
Kalrait thinks that this has a distinct advantage, commenting: “Particularly for our international visitors, this is a wonderful opportunity to round off their visit to BrauBeviale with a stroll around the magical Christmas market stalls.”
“For our German visitors too it is an attractive incentive to stay in Nuremberg one or two days longer.”
drinktec 2022
BrauBeviale has also announced that they will be appearing at drinktec from 12 - 16 September 2022. Kalrait has stated that, alongside taking advantage of networking and outreach opportunities, the team will also be on hand to provide information about plans for BrauBeviale 2023.
