Strategy consultancy AMR International has released a new White Paper, Exhibitions 3.0which, it says, builds on from its original Exhibitions 2.0 toolbox and Community Catalyst concept.
AMR describes Exhibitions 3.0 as a framework and series of steps (see chart, main image) that shows organisers how to secure longevity for their brands through improved customer relationships.
The steps include honing a future vision, or ‘North Star’, and establishing new ways of working. These are interlinked with new measures of customer success.
AMR executive chairman Denzil Rankine explains: “It was a different world in 2018 when we launched Exhibitions 2.0. Back then the focus was on improving and transforming events. Now Exhibitions 3.0 addresses, in practical terms, the organiser’s journey of transformation, including on the road to Community Catalyst.
“The focus is on customer closeness and using data, technology and insight to generate valuable connections across both physical and online channels. Many of the organisations we work with call this ‘digital transformation’, but we call it Exhibitions 3.0. It’s more than digital, which should simply be endemic.”
To download a copy of AMR’s Exhibitions 3.0 White Paper click here
