The AI-powered event and 365 community platform for exhibitions and trade shows, ExpoPlatform has entered into a partnership with UK-based technology provider Crowd Connected.
By harnessing Crowd Connected’s indoor positioning technology, ExpoPlatform’s mobile apps aim to become location aware.
The integration of Crowd Connected’s software into the ExpoPlatform suite means it can offer enhanced data-driven services, including:
- In app ‘blue dot’ navigation and wayfinding, overlaid on an interactive floorplan
- Location based personalisation and recommendations
- Footfall-based exhibitor performance insight for every stand/booth at a show
- Real time data visualisations such as heatmaps
Tanya Pinchuk, CEO and co-founder of ExpoPlatform, said: “Our mission is to accelerate the digital transformation of the event industry through smart technology. Crowd Connected’s credentials meant they were the natural partner for us when it came to the location technology component of our platform.”
Mark Maydon, commercial director at Crowd Connected, added: “ExpoPlatform’s focus on helping organisers create more valuable live experiences is completely in tune with our own approach.”
Their first combined deployments are scheduled for Q2 in 2022.
