UFI’s LATAM Conference 2022, 11-12 May, is gearing up for an in-person event in Buenos Aires, Argentina.
The conference, open to both UFI members and non-members, will bring together industry professionals from across the region and world. This year marks the second time UFI has organised a physical event in the region, following on from its LATAM Conference 2018 in Mexico City, where 125 industry professionals gathered. The 2020 iteration of the conference, which was originally planned for Buenos Aires, was postponed due to Covid-19 travel restrictions, while the 2021 event was a digital-only format.
Over the last four years UFI has boosted its reputation and visibility across the region owing to a number of activities, such as launching its first regional research report ‘The Exhibition Industry in Latin America’, advocating for the industry at regional events, and encouraging its Latin American members to participate in the UFI awards (resulting in regional winners in 2019, 2020 and 2021). All of this has assisted UFI to increase its regional membership by 25%.
This year’s event will be hosted at Centro de Convenciones de Buenos Aires, CEC, and will be part of a project aiming to promote Argentina and Buenos Aires as noteworthy MICE destinations. To support this, host AOCA is co-organising the Buenos Aires MICE Week, along with the City of Buenos Aires and the Ministry of Commerce of Argentina. This three-day celebration provides an opportunity to visit the Meet Up Argentina event and exchange ideas with Latin American colleagues.
Led by Ana-Maria Arango, UFI regional director for Latin America, the programme will feature speakers and leaders from inside and outside the industry and offer sessions in English and Spanish.
Arango stated: “Focusing on global opportunities from a Latin American perspective, we’ve designed a programme that prioritises rich content and high-quality dialogue between participants, is aligned with the challenges of the industry, and provides the opportunity to have some fun.”
Fernando Gorbarán, CEO of Messe Frankfurt Argentina and president of AOCA, added: “As we’ve all been preparing ourselves for whatever the future holds, now, more than ever, we can reinforce the message that 2022 will be the year we reactivate our industry – and we understand that this can only be achieved together.”
Participants can benefit from Early Bird registration until 11 April 2022. To register and for regular updates, please click here.
