jwc’s Global Industry Performance Review (GIPR), based on the structure of Jochen Witt’s annual presentation at the UFI Congress, is now available with enhanced content.
Those buying the report are able to take part in a series of three webinars this week where the authors will be discussing the report and offering bespoke presentations of key insights by jwc experts.
Next to its traditional analysis of the top 40 exhibition company financials, global and regional market sizes, and the development of the most important countries, the new GIPR gives a comprehensive overview of Covid-19’s impact on the industry’s performance and an outlook into an uncertain future.
In a new, second section of GIPR, never-before published insights about the Chinese market is revealed. It will provide extensive new perspectives on Chinese venues and market size, as well as insights into the structure and developments of the Chinese market.
The third section deals with the evolution of business models in our industry, shifting away from the notion of pure hybrid events towards omnichannel models. This section gives an overview of digital transformation in our industry and Covid-19’s impact, including recent developments in digital offerings and trends that reinforce the need for a strong digital strategy.
The report presents an approach to a seamless integration of digital and physical offerings, omnichannel business models, and gives specific advice to organisers on what steps need to be taken to develop such business models for different shows.
The report can be ordered here
Purchasers can then gain free access to the jwc series of three digital events:
Part One: Economy & exhibition industry performance
15 June, 11:30 AM – 12:30 PM (GMT+1)
Presented by: Jochen Witt, President & CEO of JWC
Host: Paul Woodward, guest editor of Exhibition World
The session will cover the overall macro-economic situation and provide an outlook for our industry with a deep dive into selected regions. The session will place particular focus on measures taken by different governments and the dependencies of the recovery on various factors, e.g. the vaccination progress. Different potential recovery scenarios will be explained and measures for future success in our industry will be discussed. The performance of the Top 40 exhibition companies prior and during the crises will be brought into focus and successes and failures in their performance identified.
Part Two: The Chinese exhibition markets
16 June, 11:30 AM – 12:30 PM (GMT+1)
Presented by: Jime Essink, board member of JWC
Host: Paul Colston, Managing Editor, Exhibition World
This session will offer exclusive insights about the Chinese market, presented by the ex-CEO of Informa Markets Asia Pacific.
Jime Essink will offer an overview of the latest developments in the exhibition industry in China and explain the reasons for the quick recovery of the exhibition business in the country. The recent enormous new venue developments will be discussed and the developments in the three major economic clusters of China both in terms of overall economic development as well as exhibition industry performance and outlook are major topics of this session.
Part Three: Rush into virtual and omnichannel business models
17 June, 11:30 AM – 12:30 PM (GMT+1)
Presented by: Julien Schmetz, digital lead of jwc
Host: Cameron Roberts, digital and community editor, Mash Media Group
This session will focus on the future of digital in our industry. It will explain why digital can be a powerful tool for the recovery and what organisers should do to implement digital tools successfully. Topics like data management, AI and the challenges for organisation, culture and talent hiring will be discussed. Julien will demonstrate what the ‘omnichannel business model’ term means and why the report advocates implementation of this model for most parts of our industry.
The new jwc GIPR report can be ordered here
