Starting 18 May, exhibition industry professionals are invited to join a ground-breaking project - the Exhibitions Think Tank. The idea is to collaborate with peers and work to redefine and save our valuable industry.
The current crisis raises many new challenges and it’s hard to imagine just what kind of reality we will go back to, but this new opportunity offers great opportunities for bonding and sharing the wealth of knowledge we all know is out there.
“The only certainty is that our industry will be very different after this crisis,” says MBB Consulting Group’s Matthias ‘Tesi’ Baur, organiser of the Exhibitions Think Tank.
“It is our responsibility to define the changes needed before our customers do it for us,” Baur adds, emphasising that the new Think Tank online experience is “not a concept where you listen to a panel of speakers, because everybody is a speaker. The Think Tank will follow a path of structured group sessions designed to engage all participants in discussion to share their expertise and ideas to arrive at solutions that address the key areas of change in the industry.”
Baur explains that working groups (determined by discipline such as Digital, Marketing, Operations, Regions, etc) will be led by Team Leaders who will guide participants through 4 ‘Sprints’.
Each Sprint will include a survey and two online sessions plus workgroup discussions.
Survey results should inform the direction of workgroup discussion.
The outcome of each Sprint will inform the content of the next. After Sprint 4 a report will be produced that includes the outcomes from all the Think Tank Sprints, providing a valuable document designed to guide exhibition professionals on how to shape their businesses for the future.
The four Think Tank Sprints:
Sprint 1: Defining the areas of change
Sprint 2: What exactly needs to change in the defined areas?
Sprint 3: Defining new solutions for our customers
Sprint 4: How to deliver the change
The Exhibitions Think Tank is organised MBB Consulting Group, led by Matthias ‘Tesi’ Baur. Full details on how to get involved: exhibitionsthinktank.com
