Events industry service providers Convention Data Services (CDS) and Feathr – both headquartered in the US – recently formed a new technical partnership enabling joint customers to easily integrate both platforms.
Creating digital marketing and analytics software, Feathr brings solutions for all three components of growth – acquisition, referrals and sponsorships – to one digital platform; while CDS, a leading exhibition registration company, has built multi-faceted solutions to increase attendance, engagement and exhibitor ROI along with providing actionable analytics for the events industry.
“As our customer base and time in the industry has grown, we've learned more and more about the other partners our customers rely on,” commented Aidan Augustin, co-founder of Feathr.
“The partnership starts our companies down the path of ongoing collaboration for services and features,” noted Augustin.
John Kimball, president and CEO of CDS, said: “Having common goals is the foundation for a successful partnership.
“This partnership will allow our joint clients to quickly launch campaigns and measure results," added Kimball, who continued: “CDS and Feathr offer show managers a wide array of acquisition tools to effectively grow their events.”
For more information about Feathr, click here.
