The premiere Beijing International Travel Mart (BITM) 2017 will be held at China National Convention Center (CNCC) in Beijing, China from 16 – 18 November 2017.
The three-day event, open to trade visitors on the first two days and to public visitors on the last day, will climax the current ASEAN-China Year of Tourism Cooperation 2017.
With a gross area of 10,000sqm, BITM 2017 will feature over 400 international exhibitors from over 60 countries.
The countries of Southeast Asia are expected to form a significant ASEAN Pavilion to highlight the touristic attractions and programmes along the Maritime Silk Route.
In addition, the event is expected to attract some 400 local and international buyers and is projected to attract 10,000 public visitors as well as 6,000 trade visitors from the MICE, OTAs, Travel Agents, Corporates and Trade Associations.
Beijing, the capital of China, is the world’s third most populous city and is ranked second to Shanghai in China’s outbound generating markets for year 2016. The UNTWO has predicted that 200 million Chinese will travel out of the country by 2020, spending US$422bn.
“A globalised one-stop sourcing platform is vital for stakeholders within the tourism industry to effectively reach out to the Chinese travel market,” says Edward Liu, group managing director of Conference & Exhibition Management Services (CEMS), the organisers.
