Crowd Connected has revealed a new version of its software, which includes leading geo-behavioural segmentation capability - already deployed across multiple customers.
Crowd Connected is rolling out a major update to its market-leading suite of location intelligence services with the integration of its proprietary audience segmentation and engagement engine.
The Colocator platform now includes a new Engage module which provides unmatched geo-behavioural targeting capability. It enables audiences to be segmented based on a person’s activity history, not simply their proximity to a fixed location – surpassing existing solutions that typically depend on the use of beacons, and/or prior knowledge of an individual’s interests
Colocator Engage interfaces out of the box with existing third-party push notification message delivery systems such as Urban Airship and Amazon’s SNS or can be easily hooked into proprietary in-app messaging technology via API.
The new module includes an intuitive user interface enabling the curation of message content and the building of multi-layered audience segments.
