The China Council for the Promotion of International Trade (CCPIT) has said China’s exhibition industry examine new models and international expansion.
Speaking to MBB Media CEO and EW columnist Matthias Tesi Baur, Lin Shunjie, director general of CCPIT said China’s growth will remain flatline for one or two years. “Compared to Europe we’ll still have a positive GDP growth rate but for a country like China that’s more of a flatline than improvement.”
As a result, Shunjie said the country is under pressure to roll out new business models, which makes it harder for smaller players to adapt to the market.
“That means exhibitions outside China become more important, especially for SMEs. Big companies have the power, knowledge and often also the money to react to different economical situations. The new situation is challenging for the SMEs. The small players need help to find new customers and new distribution channels.”
