Brand experience provider Freeman has received the ISO 20121 Event Sustainability Management System.
The certification is an international standard to help organisations intergrade sustainability into their management practices and processes. First introduced in 2012 during the London Olympics, it provides a blueprint for businesses eager to address the economic environmental and social impacts of events.
Jeff Chase, vice president of sustainability at Freeman, commented: “Environmental and social responsibility has always been at the heart of Freeman and guides our business.
“Earning this certification – an industry first – reflects the philosophy of our founder, Buck Freeman, and is a tribute to the over 7,000 employees who strive to create sustainable events for our clients.”
Anthony Floreano (pictured), managing director at Freeman EMEA added: “Receiving the ISO 20121 Event Sustainability Management System certification on a global scale is something we’re really proud of at Freeman, especially as we’re the first in the industry to do so. From an EMEA perspective, it forms an important part of our commitment to providing clients with industry leading practices and processes to help them meet their sustainability goals.
"The certification strengthens our proposition to be a premium partner to event organisers and exhibitors, delivering not only events and brand experiences that are meaningful for audiences, but doing so in an environmentally and socially responsible way.”
