FKM, the Society for the Voluntary Control of Fair and Exhibition Statistics, has found that decision makers are rife at German trade fairs.
Its research fund that 59 per cent of trade visitors to international and national trade fairs have direct or joint decision-making influence regarding the purchasing and sourcing decisions of their companies.
This was the result of an evaluation of 120 visitor surveys from the year 2015 certified by FKM.
According to the survey, a further 20 per cent of trade visitors have at least advisory influence within their companies. This group, too, is described as absolutely relevant from an exhibitor perspective.
"As users, the opinions of such people tend to be given a great deal of weight in group decisions," FKM writes.
