Kodak will this week launch its brand experience at drupa 2016 – the trade show for print and cross media solutions.
Jack Morton Worldwide is partnering with Kodak on its strategy, developing a new creative concept for Kodak’s brand which will be applied across its trade show marketing calendar.
The first experience took place at the Consumer Electronics Show (CES) in January and it is now followed by drupa 2016, the premier event in Kodak’s marketing calendar.
For Kodak’s experience at drupa, the team created a life-size interpretation of an urban neighbourhood called The Kodak Quarter – an urban area where warehouses have been converted into printing presses, and industrial spaces have been taken over as creative studios.
The experience is designed to reflect the evolution of Kodak’s brand, with a theme of the ‘regenerated urban environment’.
Mike Kunheim, managing director, Jack Morton Worldwide said: “Kodak is a brand that is prepared to push the boundaries of marketing. The experience at drupa exemplifies this approach and we are thrilled to have the opportunity to help Kodak create something extraordinary – and achieve a new level of experience.”
drupa 2016 culminates on 10 June 2016 in Düsseldorf, Germany.
