Global provider of brand experiences Freeman, has expanded its EMEA team with the addition of Greg Cherry, Tez Patel and Jackie Brown.
In a move that sees Freeman continuing to invest in a global infrastructure, the firm has extended its leadership team “to enhance value for customers”.
Joining the team with 17 years of experience across multiple sectors, including aviation, healthcare, energy, defence, food ingredients and media, Greg Cherry has been appointed as business development director.
Cherry has most recently led the growth efforts of the commercial arm of ADNEC.
Tez Patel has been appointed to the role of creative director, with a background working in product, graphics and packaging to strategy, media and emerging technology such as 3D printing. He has previously worked with some of the biggest names in high street fashion, including Superdry, French Connection and Cath Kidston, as well as tech-media giants Autodesk, 3D Systems and BBC.
In addition, Jackie Brown will replace Justin Phillip in the role of client solutions director.
Phillips will step away from the day-to-day client solutions operations of the business, and will move on to another opportunity in March. Brown, an experienced commercial professional with more than a decade of sales and marketing experience, has worked both in hotels and head offices of major hotel groups, including Hilton UK & Ireland, Ramada Jarvis and GLH (Guoman & Thistle Hotels).
Brown joins Freeman from The Hotel Partnership, where she held the role of commercial director.
On the appointments, Anthony Floreano, managing director for Freeman’s EMEA business said: “We are thrilled to add new leadership to our Europe, Middle East and Africa team.
“Freeman is excited to welcome these new creative talents to the EMEA expansion team to help us better serve our customers and bring innovation to the market. I also want to thank Justin for all of his great work during this important time and welcome Jackie to the team.”
