Reed Exhibitions has signed an extension to its partnership with Barcelona and Fira de Barcelona to keep ibtm world in the city for the foreseeable future.
Graeme Barnett, senior exhibition director, ibtm world said the show has developed significantly since its move to Barcelona in 2004 and today attracts more than 15,000 meetings professionals to the city each year.
He said: “The commitment, collaboration and passion shown by the city and regional stakeholders to work with us to create and deliver a world-class experience in Barcelona have been, in itself, world-class. From arrival to departure, this city and all of the partners work together as ‘Team Barcelona’ with an incredibly positive ethos to ensure that we deliver the best and most memorable experience for our customers, both business and pleasure.”
The director of external business for the Fira de Barcelona, Pere Camprubí, added: “The renewal of the agreement to host the world’s leading business tourism event in Barcelona proves the outstanding work done together over the years and endorses the ability of the city, its facilities and services provided by Fira to attract and retain top level events such as the ibtm world. ibtm’s decision to remain in Barcelona is good news not only for the institution but especially for Barcelona as the leading city in the field of business tourism and its international promotion.¨
